Friday, December 27, 2019

Hydrogen Peroxide Shelf Life and Effectiveness

Hydrogen peroxide, like many household chemicals, can expire. If youve ever poured hydrogen peroxide solution onto a cut and didnt experience the expected fizz, its likely your bottle of hydrogen peroxide has become a bottle of plain water. The 3-percent hydrogen peroxide solution you can buy for use as a disinfectant typically has a shelf life of at least a year and up to three years if the bottle is unopened. Once you break the seal, the hydrogen peroxide will last 30 to 45 days at peak effectiveness, with about six months of useful activity. As soon as you expose the peroxide solution to air, it starts to react to form water. Also, if you contaminate the bottle—such as by dipping a swab or finger into it—you can expect the effectiveness of the remaining liquid to be compromised. So, if you have a bottle of hydrogen peroxide that has been sitting in your medicine cabinet for a few years, it would be a good idea to replace it. If youve opened the bottle at any point, assume the liquid has outlived its usefulness. Why Peroxide Bubbles Whether your bottle of peroxide is open or not, its always decomposing into water and oxygen. The equation is: 2 H2O2 → 2 H2O O2(g) The bubbles that form in the reaction come from oxygen gas. Ordinarily, the reaction proceeds so slowly you cant perceive it. When you pour hydrogen peroxide onto a cut or any of several surfaces, the reaction proceeds much more quickly because a catalyst is present. Catalysts that speed the decomposition reaction include transition metals, such as iron in the blood  and the enzyme catalase. Catalase is found in nearly all living organisms, including humans and bacteria, where it acts to protect cells from peroxide by quickly deactivating it. Peroxide is naturally produced in cells and needs to be neutralized before it can cause oxidative damage. When you pour peroxide on a cut, both healthy tissue and microbes are killed, but the damage to your tissue mends. Test to See If It Is Still Good If youre not sure whether that bottle of peroxide is worth using, theres a safe and easy way to test it. Splash a bit into a sink. If it fizzes, its still good. If you dont get a fizz, its time to replace the bottle. Tips to Extend the Peroxides Life Dont open the new container until youre ready to use it and dont transfer it to a clear container. In addition to air, light also reacts with peroxide and causes it to change. You can help extend the shelf life of your hydrogen peroxide by storing it in a cool location, since heat accelerates the rate of chemical reactions, including the decomposition of hydrogen peroxide.

Thursday, December 19, 2019

Middle School Is Not The Easiest Time - 1909 Words

Gnome Good I don’t think that I will ever be able to forget middle school. For me, middle school was not the easiest time in my life. I had just moved to a new town and I wasn’t the best at making friends. Trying to form new friendships, while also starting middle school was not an easy task. I had just started the sixth grade at a new school, with new faces, new classrooms, and a new teacher. I had a typical schedule for a sixth grader, nothing too difficult. Social Studies, Science, Gym, Math, and my least favorite, English. Although I enjoy English now, I can’t say that I always have. At that point in my life, English was something that I was not good at and thought I would never be good at. I worked hard in class and tried my best, but†¦show more content†¦As a sixth-grader, I had what Dweck refers to as a fixed mindset. In her TED Talk The Power of Yet, Dweck states, â€Å"if you get a failing grade, you think, I’m nothing, I’m nowhere†. I n other words, Dweck believes that students that do not receive the grade they want, immediately consider themselves failures. The concept of failure is prominent in an excerpt from On Writing, by Stephen King, a popular writer from Maine. King states, â€Å"Now that I was away from the administrative offices of Lisbon High, I felt able to muster a little honesty. I told Mr. Gould that I didn’t know much about sports†. In making this statement, King leads us to believe that he is afraid of failing. Similar to Dweck’s idea of fixed mindset, King presents a fixed mindset towards his ability to write about sports. King is afraid of failure and is, therefore, afraid of letting Mr. Gould down. Even as an 11-year-old in middle school, I struggled with the idea of failing, and I think that is why I was so afraid to have my narrative critiqued. I could not accept failure. â€Å"Interesting†, she said as she read my story. â€Å"This makes absolutely no sense; you have gone from one place to another without any explanation as to how your characters got there.† Laughing, she remarked, â€Å"Courtney, this is gnome good!† My face got hot and I raged with anger, in that moment, I felt complete hatred for my English teacher. In my mind, I was a failure. I wanted soShow MoreRelatedMiddle School Is Not The Easiest Time1894 Words   |  8 PagesGnome Good I don’t believe that I will ever be able to forget middle school. For me, middle school was not the easiest time in my life. I had just moved to a new town and I wasn’t the best at making friends. Trying to form new friendships, while also starting middle school was not an easy task. I had just started the sixth grade at a new school, with new faces, new classrooms, and a new teacher. I had a typical schedule for a sixth grader, nothing too difficult. Social Studies, Science, Gym, MathRead MoreExplain What Is Meant by Cultural Deprivation and How It May Affect Achievement?892 Words   |  4 Pageselaborated code is the middle class’ respected code whereas the restricted code is the working class’ simple non educated way of speech. These linguistic codes were said to be correlated with class differences in family organization,  power and control. The elaborated code of the middle class is institutionalized in schools. This results in ‘culturally in duced backwardness’ among working-class children, this clearly affects achievement in children and makes a clear divide between middle and working classRead MoreMy Experience With My Family861 Words   |  4 Pageschildhood I remember happy experience and how happy my family. For me that happiness lasted until about when I was in sixth grade because it was the time my parents were going through a divorce. I understood that they stuck together until sister and I were old enough to understand. 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Unfortunately, what it looks like right now, if you are born into a family in the bottom fifth, you roughly have a 30% chance of reaching middle fifth or higher. However, if you are born into a family in the top fifth, you have 80% chance of ending up at least in the middle fifth. Something else that is unfair, it is when the children becoming adults and when it’s time to getRead MoreEssay on Personal Narrative- The Fatal Car Accident856 Words   |  4 Pageslike the hundredth time that evening. I answer it with a snap of annoyance. My best friend, Stephanie, on the other end, does not respond to my welcome with the usual What are you doin g? I immediately know something is wrong. This time, her response is Who, at school, drives a white Honda CRX? Stephanie proceeds to explain the fatal car accident she is driving past on Interstate 81. I begin to think. Most people at school park in the same spot everyday. I suppose the easiest way to figure outRead MoreTeen Pregnancy is a Growing Problem in the United States1084 Words   |  4 Pagesdiseases and health problems there is one in particular that is rooted deep within my hometown. I am a part of the graduating class of 2013 from Seaside high school, located in a tourist town on the northern Oregon coast, where according to the United States Census Bureau the median income as of 2012 was $24,201 (table 1).I remember in high school there was always a girl I knew who was pregnant, but it was not until recently when I noticed so many of my classmates and friends announcing due dates. AccordingRead MoreAndrew Jackson 3 Essays1624 Words   |  7 PagesJackson did not have the easiest childhood while growing up, his father had died and his mother had to raise him and his siblings. Through Andrew Jackson’s entire presidency, he endured trials in a different way from the other presidents. Unlike other presidents, Andrew Jackson was a war hero. He loved America, and had a major role in shaping it. Andrew Jackson was different from all of the other presidents in many ways. Andrew Jackson was the greatest president of all time because of his bravery andRead MoreBlack Holes For College Tuition1069 Words   |  5 Pagesisn’t the easiest or how watching their fights escalate to physicality in one night isn’t a ten year old girl’s favorite thing to see. I could tell you how custody battles are black holes for college tuition and very frustrating, especially the seven year long ones with no foreseeable end. I could tell you how waking up to find that just upstairs your mom had died laying next to your two younger brothers isn’t the easiest news to hear and how moving in with your grandma and going to a new school yourRead MoreThe Scarlet Letter1006 Words   |  4 Pages Integrity is doing the right thing when no one is looking despite the consequences that may transpire from performing the action. In today’s society we tend to look at the easiest way to complete a task or the easiest way to make money despite employing the use of integrity. Your value of integrity typically portrays what type of person you are. The people you social with have an immense impact on your value of integrity. Integrity is the value you put on life, which is typically determined

Wednesday, December 11, 2019

Pregnancy Alcohol Essay Example For Students

Pregnancy Alcohol Essay SUBSTANCE USES AND PREGNANCYTHE MULTIPLE WAYS OF DISSEMINATING INFORMATIONJanuary 1989 the results of a study conducted by Ann Pytkowicz Streissguth were published in the Journal of Developmental Psychology. The study investigated the relationship of maternal use of drugs, alcohol and/or cigarettes during pregnancy on the IQ of her child at the age of four years. Newsweek and Scientific News also print articles later that year reporting the effects of maternal use of alcohol and drugs on the infant. They also looked at the effects of cigarette smoke on the fetus. Although the articles dealt with the same topic using information reported in the original study they differed in how they presented that information to their readers. All three publications varied use of methodology, use of scientific findings, and the presentation of the conclusion to meet the informational needs of their audiences. IQ at Age 4 in Relationship Maternal Alcohol Use and Smoking during pregnancy was written by the group of researchers that group participated in a study lead by Ann Streissguth. This the original article is the actual research paper which was presented by the group. The paper tells how an original group of over fifteen hundred pregnant women was reduced to a select group of under five hundred. They explain how the condition of the infant at birth was not a factor in the study. It was their goal to define the long term effect of substance use during pregnancy. Further information shares how they followed the children in a longitudinal study at eight months, eighteen months, and four years. The group looked at a multitude of factors which included the toddlers learning abilities and the childs IQ at the age of four. Of the three articles this one relies most on the use of methodology, scientific findings and presentation conclusion. In their paper they use the standard method of report ing research data. An abstract at the beginning of the paper gives a good summary of the content to follow. They present their hypothesis, do a literature review, define the group selection, explain the method of data collection, identify variables, analyze that data, present their results, discuss the findings and give references. As most research papers it counts heavily on use of numbers and scientific data to support any statement it makes about the subject. This is apparent in the use of many graphs and tables of data. The group concludes that use of such substance during pregnancy does have a long term effect on the child. The researchers warn that their study was limited and therefore should not be the rule. They advise Practitioners to caution Pregnant women not to take any chance with the unborn fetus. This is because of the effects that can occur with different amounts of consumption during various stages of pregnancy. Published in the Journal of Developmental Psychology t he audience of the article would most likely be others in the field of Psychology or Medicine. Their need would be to know, in depth, all aspects of the study. Only with such complete information could they apply this knowledge in their practices. Therefore, this format would be the expectation of those readers. The Science News article reaches a broader group of professionals in related fields of science. Drinking While Pregnant Risks Childs IQ was written by B. Bower. The author reports on the same study described in the first article. This article was short and simple. It was written to inform its readers that the study existed and brief them on its findings. Bower includes enough data to discuss the validity of the study but relies more on a verbal explanation of the outcome to convey the message. Using an informative approach Bower did not draw any conclusion, but merely related the findings of the study. However by including the studies source of original publication Bower allows the inquisitive reader to seek more information if they want. .u0169f02f310012f7fa1ab90e0a903ee6 , .u0169f02f310012f7fa1ab90e0a903ee6 .postImageUrl , .u0169f02f310012f7fa1ab90e0a903ee6 .centered-text-area { min-height: 80px; position: relative; } .u0169f02f310012f7fa1ab90e0a903ee6 , .u0169f02f310012f7fa1ab90e0a903ee6:hover , .u0169f02f310012f7fa1ab90e0a903ee6:visited , .u0169f02f310012f7fa1ab90e0a903ee6:active { border:0!important; } .u0169f02f310012f7fa1ab90e0a903ee6 .clearfix:after { content: ""; display: table; clear: both; } .u0169f02f310012f7fa1ab90e0a903ee6 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0169f02f310012f7fa1ab90e0a903ee6:active , .u0169f02f310012f7fa1ab90e0a903ee6:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0169f02f310012f7fa1ab90e0a903ee6 .centered-text-area { width: 100%; position: relative ; } .u0169f02f310012f7fa1ab90e0a903ee6 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0169f02f310012f7fa1ab90e0a903ee6 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0169f02f310012f7fa1ab90e0a903ee6 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0169f02f310012f7fa1ab90e0a903ee6:hover .ctaButton { background-color: #34495E!important; } .u0169f02f310012f7fa1ab90e0a903ee6 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0169f02f310012f7fa1ab90e0a903ee6 .u0169f02f310012f7fa1ab90e0a903ee6-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0169f02f310012f7fa1ab90e0a903ee6:after { content: ""; display: block; clear: both; } READ: Blue Whale EssayC. Leerhsen and E. Schaefer were coauthors of an article in Newsweek titled Pregnancy + Alcohol = Problems. This article was obviously written for the public to understand. The use of story telling at the beginning is to grab the readers attention. The authors explored literature dating back to

Tuesday, December 3, 2019

The Significance of Word

The Significance of Word-Painting in John Keatsâ„ ¢ Poetry Essay Keats was mostly in the calm bosom of nature, far from the hustle and bustle of the city, it reveals he beauty of nature to him so that he is named as devotee of nature to beauty. His writings reflect some splendor of the natural world as he saw or dreamed it to be. Unlike William Wordsmith, Samuel Taylor Coleridge, Lord Byron and Percy Abysses Shelley, Keats remained absolutely untouched by revolutionary theories for the regeneration Of mankind. He endeavored to escape from reality in order to take refuge in the realm of imagination. This escape and remaining in imagination helped him to write uniquely. One Of the very beautiful techniques used by him is his word-painting. Word-painting alternates between description and reflection in poetry, whereas in prose it alternates between description and narration. Keats is one of the greatest word-painters in English poetry. Each picture that he gives is remarkable tort its vividness and minuteness tot details. His images are concrete and are impressed upon our minds. We will write a custom essay on The Significance of Word-Painting in John Keatsâ„ ¢ Poetry specifically for you for only $16.38 $13.9/page Order now In the Ode to Autumn, for instance, autumn has been pictured in the concrete figures tooth reaper, the winnower, the gleaner etc. The readers are aware that poetry and painting are two separate branches of art but in the case of Keats they are united. Even though Horace, the leading Roman lyric poet, was the first person who believed that Poetry is like painting: one piece takes your fancy it you stand close to it, another if you keep at some distance Keats makes it unique by using term of keepsakes and word-painting in his poetry. He mixes two arts and makes an everlasting art. By mixing two arts he tries to discuss the relationships between the soul, eternity, nature, and art. His poetic representation off painting or sculpture in words Which describes both motion found in a stationary artwork ND underlying motives of characters, makes his word-painting unique and different from the traditional use Of word-painting. For example in Ode on a Grecian urn Keats replaces actions with a series of questions and focuses only on external attributes Of the characters. Sing the new and unique word-painting makes his works beautiful and everlasting. The beauty and vividness of his poetry as a painted picture gives an everlasting joy to his readers and confirms his famous line A thing of beauty is joy forever. Keats uses so many visual and colorful images in his poetry. He draws the pictures by arranging words. Ode on a Grecian urn as one of his six odes clearly represents using of word-painting in his poetry. Ode is written on an urn which has the painting of two lovers in flight and pursuit, a pastoral piper under spring foliage, and quiet procession Of priest, town people, resemble parts of various vases, sculptures, and paintings. All these images exist in Keats imagination and he by the help Of this great imagination creates lots of images just by using words. He paints the words professionally even if the reader closes his eyes; yet the poetry is visible for him. Keats also has the gift of giving life to inanimate objects while picturing them. In The Eve of SST. Agnes he represents the statues of kings and queens as feeling cold, and refers to the carved angels as eager-eyed and as staring. The statues and carving have been given life. Drawing pictures, impressing images upon readers mind, using so many colors, giving life to inanimate object like a painter, makes Keats one of the greatest romantic poets in English. Using artistic points makes him a unique poet who mixed painting and poetry and created a new term in poetry as word-painting.

Wednesday, November 27, 2019

Loyalty Card Proposal free essay sample

Due to the increase in competition in the Retail Industry, we must impose a new marketing strategy to retain our current customers. Our main strategy is to create a reward program for customers through XM Plus Card Rewards Program. Achieving the above will allow us to retain our current customers by motivating them to frequently buy from Xpress Mart. I. Introduction Modern marketing revolves around the Customer. It is an old and by-now universally accepted concept that the Customer is the King. In recent years, the competition for customers has led many companies in the retail industry to implement a customer rewards program and provide significant incentives that deliver value well beyond reward points. Xpress Mart can continue moving towards its vision to become the most dominant player in the retail industry by implementing a customer rewards program through offering loyalty cards to customers of Xpress Mart. Therefore the traditional approach of making one-time sales is being replaced with making long term commitment to the customer and it can be possible through the XM Plus Card. We will write a custom essay sample on Loyalty Card Proposal or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page . 1 Purpose The purpose of this proposal is to capture an increasing share of new customers while retaining current customers through the customer reward program, the XM Plus Card. 1. 2 Benefits Increasing sales by motivating customers to frequently purchase from Xpress Mart and lowering advertising costs since the XM Plus Card will also be used as the company’s advertising material to attract new customers. 2. 0 Proposal Loyal customers not only provide a solid base for the company; they represent growth potential too. A processing fee of P100 will be charged. Points earned by cardholders who do not renew within one month from the expiry date will be forfeited. Any XM Plus Card that is dormant for a period of three consecutive years will be cancelled and all accumulated points in the card will be forfeited. 2. 1. 3 Card Replacements To replace a defective card, surrender the card at any XM Customer Service Counter and complete the application form. Defective cards will be replaced for free. To replace a lost card, present a valid ID at any XM Customer Service Counter and complete the application form. A processing fee of P100. 0 will be charged. Replacement of cards damaged due to the cardholders mishandling will also be charged a P100. 00 replacement fee. Accumulated Points in lost cards will be transferred to the new card. 2. 1. 4 Earning and Redeeming of Points XM Plus Card holders are entitled to earn 1 Point for every Php100. 00 worth of purchase in any XM Branch nationwide. Purchases less tha n Php100. 00, will still receive corresponding fraction of a point. Card holders will be able to see the number of points in their cards every time they shop using XM Plus Card or by going to any XM Customer Service Counter. The points earned for the current transaction as well as the number of points will be displayed at the bottom of the transaction receipt. The standard value of 1 Point is Php1. 00 and is valid for three years. For the redemption of XM Plus Card Points, those points reflected in XM Electronic Records shall be deemed correct and XM has the exclusive right to determine the available amount of points to be awarded to or redeemed by the Member. Points redeemed may no longer be changed, revoked or cancelled. 2. 2 Management Section The whole operations procedure will be explained in this section.

Sunday, November 24, 2019

How To Make Personal Branding Work For You

How To Make Personal Branding Work For You In Houman Harouni’s recent article critiquing the format of TED talks, he brushes lightly on the idea of self-commoditization, and how that was once a distasteful thing. That ought to make some readers squirm; personal branding has become the default setting, it seems, for online existence. Maybe it doesn’t make you squirm. But it makes me squirm. I’ve never been completely comfortable with the idea of a person being their own brand, even if folks like actor Kevin Hart have completely embraced it. Leaked Sony emails prompted a response from Hart in a post on his Instagram account. â€Å"I look at myself as a brand.† How you see yourself, and therefore, the content you create, will dictate how you will handle your online existence. It will determine whether you’ll have multiple social accounts and how you will approach your blog content. Is Personal Branding The Right Path For You? via @JulieNeidlingerWhat Is Personal Branding? The first chapter of Jon Ronson’s excellent book So You’ve Been Publicly Shamed tells the story of his confrontation with three men who had created, in the name of academic study, a fake Jon Ronson Twitter account. The fake account tweeted out random things that appeared mildly nonsensical, and suggested Ronson was a foodie. Ronson finally confronted the men, asking them to take the account down. During this discussion, the issue of personal branding came up. Ronson expressed his annoyance at the situation, claiming that they were stealing his identity even in the face of admitting that no, he wasn’t the only Jon Ronson out there. One of the men, Dan, responded that they were annoyed by Ronson. â€Å"We think there’s already a layer of artifice and it’s your online personality- the brand Jon Ronson- you’re trying to protect. Yeah?† The argument continued as Ronson tried to explain that was not the case. Dan pointed out that Ronson was one of the â€Å"few† people using their real name on Twitter. â€Å"Who does that?† he asked. â€Å"And that’s why I’m suspicious of your motives, Jon. That’s why I say I think you’re using it as brand management.† While the entire discussion is an entertaining read (and yes, the fake account was pulled down with the help of the Internet shaming these men into doing so), Ronson was clearly displeased with the idea that he was mostly upset about the fake account because it could hurt his personal brand. Wikipedia has some interesting language when talking about what personal branding is: Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. It’s all about how you package yourself up. It’s as much about what you put in as what you leave out (which Ronson also talks about in chapter 11’s discussion on skewing Google search results to bury anything bad about you). In order for personal branding to work, you have to know who it is you want to present yourself to, and how you ought to appear. You can’t package yourself up if you don’t know what kind of package your desired audience prefers. You have to know what your â€Å"brand assets† are, and what â€Å"brand liabilities† might be floating around. You have to know how to control what is associated with you. For personal branding to work, know who you'll chat with, and how you'll appear.This, probably, is what put Ronson off. The idea of wrenching yourself this way and that to fit what people want of you instead of being who you are. Unfortunately, even if you don’t like the idea, your online trail is, by default, creating a personal brand. The things you say, post, create, and participate in are all being gathered into an easily found collection, compliments of the search engine. In some way, Ronson was correct: by messing with a person’s online brand (whether he wanted to call it that or not), you can participate in a kind of identity theft. Your personal brand is your online identity, and it is becoming a bigger and bigger part of your entire identity, including offline, every day. Personal Branding: What’s Your Type? Personal branding isn’t everyone’s cup of tea. No personal brand is ever purely honest in the sense that you live your entire life unvarnished for the world to see. Personal branding is very much â€Å"photoshopped† into fitting the niche we want to belong to and the identity that attracts the largest audience we are aiming for. Some of us are more comfortable with that than others. That’s where types come in. Type 1: Comfortable with personal branding. If you’re a Type 1, you’re a completely open book. You’re open for business 24/7, and anything you do online falls into place with a carefully constructed brand made up of you. You firmly believe that by putting everything out there, and being as real and personal as you can be, people will latch on and become die-hard fans. It’s likely you are right. However, even the most aggressive personal brand supporter understands that you have some elements of personality or interest that don’t fit the brand. You make business and content decisions according to what you feel fit the picture you are painting of yourself. I'm a type 1 personal brand. Check this out to find your personal branding strengths!Structure: The light table. Everything you do online must fit the brand you want to create. That means you must have a kind of â€Å"light table† in which you hold up everything against to see if it matches the brand you’ve outlined. Every comment you make, every piece of content you share, everything you write- it must align with your personal brand. You don’t get to be controversial and share or create contentious content, unless your brand is one of being controversial. Summation: How you want others to see and understand you is at the forefront of every business and content decision you make. Action: Always open, always on. If you’re serious about your personal brand, you’ll protect it at any cost. Its demise will affect your personal life and your very identity, since they are so closely connected. While you are always open and available for discussion, conversation, and engagement, you are also always on. If you’re an introvert, this is going to be tough. All that interaction with other people will drain you. If, however, you love people, this doesn’t seem so bad. Summation: Any person who connects with your personal brand, no matter the time or setting, gets your full attention. Type 2: Not comfortable with personal branding, but wanting to participate in content marketing. If you’re at all a bit like me, you’re not wholly comfortable thinking of yourself as a brand. Other marketers who are won’t understand your reluctance, but I get it. You want to tap into the power of content marketing because you have a product or service to sell online, but you don’t want to feel as if you are selling your soul. The key to making this work is to allow yourself to have a â€Å"multi-faceted† identity without feeling guilty about it. Enthusiastic Type 1’s will never preach a message you understand; they are always going to trumpet authenticity and always being connected to your fans. You must be able to take the things that they can teach you and still maintain an unbranded identity that you protect. Structure: Compartments. You’ll want to compartmentalize, including how you spend your day (e.g. definitive work times and personal time) and the kind of access you allow people online (e.g. personal contact only with people you are personally connected to). For example, I have a rule of no work or work-related conversation after 6 pm. I walk away from the computer, shut my office door, and go do other things. When I’m with family or friends, conversations with followers online cease no matter what time of day. No phone, no computer. This keeps that online brand from bleeding into the life I’m living with the people around me. You might have a blog that you use to create content in your niche, but a personal, unpublicized blog that you use to share vacation photos or rants on. Summation: Branded content stays in one section, personal content stays in another. Action: Defend the inner circle. You’ll want to create a clear separation between your â€Å"real† self and your â€Å"branded† self in how you behave online. This isn’t about being a hypocrite, or an excuse for horrid anonymous behavior. Instead, you’ve merely identified some boundaries and determined under what settings and which people can cross them. I'm a type 2  personal brand. Find your personal branding strengths in this post.It’s similar to compartmentalizing, but a more aggressive and protective approach the the very core of what you think you must protect in order to not feel like you sold out. This means you’ll probably have multiple social accounts, one with your branded name or personality and another that you use for people you connect with outside of the business realm. There are a few ways you can do this: Multiple social accounts. Restrictive privacy settings. Restrictions on over-sharing personal life. I have social accounts with my name, which readers of my content know, but I have other accounts with nicknames that I use with family and friends. The latter is where I spend most of my time and share the links that might not have anything to do with the brand image, instead thinking â€Å"hey, dad would think this is interesting† and using that as a motivation. On Facebook, I only add people I know personally as Friends, and limit conversation and access to many posts to an even smaller list of close friends. I do allow people to follow if they want. I firmly believe that the people I follow and the conversations I listen to can affect me, and not always in good ways. So I set the boundary to be one of people I know care about me as a person and aren’t arguing just because they want to. Summation: Aggressively protect your private life, even from well-meaning and eager fans. Type 3: Not comfortable with personal branding, and unable to participate in traditional content marketing. There are days when I tip toward Type 3, and I can fully see myself, someday, ending up in this category. For those of you who fit this description, that’s OK. You can still enjoy the creative benefits of blogging and creating online. Structure: Invisible cloak. Start by getting off of any social media account you don’t need. And by need, I would say you use it purely to connect to the actual people in your life who you care about. Your entire thinking will have to be, essentially, backwards to how online life is now seen. You can still enjoy many of the apps and sites, but you aren’t going to have an eye for creating images, sharing photos, or writing content that attempts to create a persona. You are unabashedly you, unplanned, unpromoted, unapologetic, unassuming. Summation: You don’t care if people see you, nor how they see you. You take no planned action to control either. Action: Close the gates. If you have any kind of online presence, even an unbranded one, the invading horde will always be clamoring at the gate. It’s the nature of the Internet. Take some practical steps to cut off the entrance. Turn off blog comments. Reduce social media accounts to bare minimum, if any. Use a nickname in forums and discussions, connected to a non-revealing email account. Don’t share your content on social media, or publicize it in any way. Avoid apps and other tools that have a social profile component built in (e.g. Disqus, WordPress’s Gravatar, etc.) In other words, break all the content marketing rules you’ve ever heard, and do it without guilt or expecting the same results you’d get if you followed them. You can do that if you want to. It’s OK. Create content for the joy you get in creating it, whether anyone sees what you create or not. It is more than OK to be indifferent to what people think of you, or if they think of you at all. You might be pretty lonely, and you probably won’t sell unless you have something so amazing that this severe level of exclusivity drives people mad to throw money at you, but you will, at least, avoid the sense of branding yourself. Summation: Avoid or deflect any involvement which seems draining or excessive, taking measures to reduce any opportunity for it to happen. I'm a type 3 personal brand. Read this post to find your personal branding strengths.What Does Your Personal Brand Look Like? Your personal brand can, of course, evolve. As I’ve gotten older, I’ve been less inclined to live so publicly online as I was ten or more years ago. I’ve also noticed that when people start out online with the goal to make a living there, they start as a Type 1. As their audience grows and their reputation and renown grow with it, the need for affirmation lessens and they slide toward Type 2. Then, when you become Elvis, you can be Type 3.

Thursday, November 21, 2019

Work, Organizations and Society Essay Example | Topics and Well Written Essays - 750 words

Work, Organizations and Society - Essay Example Professional autonomy suggests that professionals are responsible to themselves for the services they offer. A profession is distinguished by initial and sustained education, an association created a set of codes, and accreditation procedures. Professional autonomy is based on three points: the high degree of control and influence on others, the fact that professionals define the problems on which they work, and the criterion that professionals are self-directed learners (Davis 1996, p. 443). The assumption that professional autonomy is based on control and influence is supported by the notion of professionals as experts. Employed professionals such as engineers, state attorneys and accountants, to name but a few, argue that their status as employees retracts their autonomy essential to be true professionals (Davis 1996, p. 441). Others such as physicians and nurses are subjected to several legal limitations and provisions that significantly limit their absolute professional autonomy . Professionals strive to attain as much autonomy as possible and employ several measures to establish their professional autonomy but are faced by different principal limitations to attaining their independence. Professionals attempt to establish their autonomy by forming various professional organizations, which socially and legally grant them autonomy, and significant control of their profession’s activities and practice free from external interference. These organizations define the requirements an individual needs to join a given profession, the nature and length of training, status, pay, expertise and code of ethics. These characteristics of professions, which are said to distinguish them from other occupations, derive from their autonomy. Consequently, they achieve considerable professional autonomy by claiming to be self-regulating, wrapping themselves in their cloaks of competence and repulsing that nonprofessional managers are qualified to challenge their profession al judgment. In one empirical study on healthcare professionals, including all kind of physicians and specialists from different medical specialty areas, findings indicate that some unique and professional characteristics confers more professional autonomy to them than to paraprofessionals and non-professionals (Kilic et al. 2007, p 159). Paraprofessional group, such as medical assistants, owns only partial professional knowledge and skills while non-professionals are just prepared to engage in running clerical, office work and administrative duties (Kilic et al. 2007, p. 160). Due to their strong organizations, healthcare professionals try to support the factors that strengthen their professional autonomy and resist the factors that may erode it. For instance, the study indicates that health professionals are unenthusiastic to make use of clinical IT potentials to improve health care delivery and efficiency (Walter & Lopez 2008, p. 11). This is due to privileges healthcare professi onals have over non-professionals and paraprofessionals. Legal privileges create a protected market for health care professionals and are the basis for autonomy and self-direction. Non-professionals are a threat to professional autonomy. Autonomy will only be found where a profession can control the production and application of skill and knowledge in its work. Autonomy will not be found if people outside the profession can understand, criticize and evaluate the work. According Chau and Hu (2002, p. 34) in another related research, a feature of clinical IT can be considered as threatening factors to healthcare professional autonomy. The factor is the level of knowledge codification and knowledge distribution conducted by a